Investigating artwork and you will culture, travel and obtaining to learn the newest richness of different societies for the the west and you may Eastern, inspired the fresh 34-year-old architect and you can designer to transform the girl development and you will education to your Imaginarium business which provides progressive dresses, jewellery, accessories and playthings.

Since the she did not get a hold of a bank which could accept her a loan centered on the girl small company, she are forced to borrow money from an effective microcredit organisation having a very high get back price

Contributed of the a powerful impression to show her creative hobbies to the employment and focus the woman opportunity towards the creating a brandname, from inside the she been a company. Before 5 years, she faced of a lot risks, ups and downs, and found support and this assisted the woman business endure and you will grow the girl ideas.

While the a participant of BizUp venture, which is getting then followed of the Foundation 787 and Us Ladies and you can funded by the government of one’s United Kindgom, she already operates on the all strategy off the woman brand name and towards the growing to help you painting procedure off a pattern for her outfits things where she integrates old-fashioned cultural areas of the room from Zmijanje regarding Manjaca which have a new and you may modern look.

„Advantages should be provided to traditions. I am selecting customs plus standard during the anything that has to do with background and you can old-fashioned ornamentals,” Aleksandra claims.

Zmijanje is actually a place inside north-west Bosnia, between metropolitan areas out of Banja Luka, Mrkonjic Grad, Sanski Very and you will Kljuc, and this existed while the an administrative-territorial equipment until the stop of your own 13th century and you will and that later on altered the limitations and you may meanings. Society and you may heritage out-of Zmijanje was indeed left to have years plus they is actually now present to your Orthodox Religious society of this type. The newest recognisable Zmijanje embroidery is on the UNESCO Directory of Intangible Cultural Customs out-of Humanity due to the fact 2014.

As the a graduate architect, Aleksandra worked for several years from inside the a buildings agency when you look at the Banja Luka, once the a furnishings constructor and you will bulbs creator. In 2011, she is being employed as a teaching assistant into buildings studies during the Thailand, plus the individuals and you will community on the at a distance country exhibited the woman the richness they bring in addition to details of so it cultural society they necessary to come back to regarding lifestyle off their own families. Whenever she got back the place to find Banja Luka, she become looking for ways to perform some same as the lady Thai work colleagues – bring her own specific community a modern-day deal with. Of the woman individual attention so when a spare time activity, she already been taking care of this new digitalisation of the Zmijanje embroidery.

Afterwards whenever she become Imaginarium, owing to a mentoring programme into Japanese creativity company, she worked with team advisors and you may musicians who assisted this lady notice the work.

„I been extremely broadly using my functions. The thing i was carrying out up until after that, We been starting at the same time: ceramics, furniture, attire, toys, all sorts of things. ‘. It was then when We already been with these dresses facts that have a modern phrase.”

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Enjoying excellent value and you will prospect of the girl construction having antique ornaments to-be presented international, Aleksandra already been dealing with it today recognisable brand name in the Bosnia and Herzegovina.

She produced a wooden stamp that renders the fresh Zmiping they on the fabric, Aleksandra brings an alternative look of the woman dresses, which includes clothing from variable thickness, female kimonos and you will blouses.

Then, once i try starting to perform the digitalisation of the Zmijanje embroidery, it believed to me: ‘Really, why not do this?

A couple of years ago, due to decreased cash, Aleksandra confronted a choice of both closing along the team or trying to find an approach to loans it. She took they.